We use Cookies By continuing to use the site you consent to the use of cookies. Read our cookies policy Accept

European Commission Project

Consumer Champion is a capacity building programme of the European Commission, managed by the Consumers, Health, Agriculture and Food Executive Agency (Chafea) to support and develop the capacity of consumer organisations and other entities with similar objectives from EU Member states, EEA and candidate countries.

Our partners
This website is in English to provide a common language for dialogue among users. We have provided an external Google Translate tool to assist website visitors, however the quality of the translated content is neither controlled nor guaranteed by Consumer Champion.

Consumer Champion is a follow-up programme of the previous capacity building project entitled TRACE, funded by the European Commission.


The first TRACE programme (2002-2007) was set up under the European Commission's Consumer policy strategy to support and enhance the role of consumer organisations representatives in decision-making. At the start of 2008, a second programme (2008-2011) was started also under the European Commission's Consumer policy strategy with the purpose of empowering consumer organisations through training. 


TRACE courses were open to consumer organisations in the EU, candidate countries and the EEA countries (BEUC and non BEUC members), were fully funded from the EU budget and run under the auspices of the European Commission's Directorate General for Health & Consumer Protection (DG SANCO). 

TRACE started with three main themed courses: Management, Public Relations & Lobbying and Consumer Law, which consisted of an introductory approach to these topics. As from 2008, further to participants’ feedback and the expressed call for more in-depth courses new specialised courses were designed. In all, 18 tailor-made training courses were developed under TRACE. 


Consumer Champion is aiming to build upon the previous project by:

  • Broadening its audience and target group 
  • Enlarging the tools 
  • Developing networking, (online) community building & sharing of best practices 
  • Transporting the training courses online and to regional, national and local levels

The methodology used during the trainings is a unique approach developed by BEUC over the last 10 years. Based upon an experiential learning approach, the courses provide an ideal balance between theory and practice targeted at the relevant audience to make sure they have the skills needed to put them in practice upon their return home.


Back to top