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European Commission Project

Consumer Champion is a capacity building programme of the European Commission, managed by the Consumers, Health, Agriculture and Food Executive Agency (Chafea) to support and develop the capacity of consumer organisations and other entities with similar objectives from EU Member states, EEA and candidate countries.

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Added by: Consumer Champion (BEUC - The European Consumer Organisation)

In today’s world we are all consumers. As such we should all care about consumer rights. Yet the situation is not as simple as it may appear at first sight. The way we consume has evolved over time and with it, naturally, the consumer legislation both at the EU and national levels has changed too. 

If you are a consumer professional and you wish to effectively protect the interests of consumers you have to understand the recent trends in consumer behaviour. The more our economies develop the more choice there is for us. That is great news, except that with this phenomenon we have also witnessed the so called “paradox of choice”. This means that consumers need more and more information to orient themselves in the choice they have. This has been reinforced by the changing expectations of consumers on social, environmental and moral matters. 

As a consumer professional you will know better than anyone else that the societies we live in and the way we consume have gradually become more complicated. Furthermore, consumers have over time learnt to expect not only more information about existing rights but equally importantly, they have come to demand an expansion of those very same rights. 

To keep up with these changing trends is not easy. However, there are ways in which you can educate yourself about these developments. For example, a new book entitled “Protection of consumers: new challenges of consumerism” has been published recently and as it is written by consumer professionals themselves who are active in the field it is a ‘must-read’ for all those who would like to learn more on the changing habits of consumers and the latest consumer protection developments. 

You can find more information about the book (available in French) here.



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