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European Commission Project

Consumer Champion is a capacity building programme of the European Commission, managed by the Consumers, Health, Agriculture and Food Executive Agency (Chafea) to support and develop the capacity of consumer organisations and other entities with similar objectives from EU Member states, EEA and candidate countries.

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The 2017 Consumer Conditions Scoreboard


What is the level of consumer knowledge and trust in the EU? What is the status of compliance and enforcement of consumer law? The European Commission has published the 2017 edition of The Consumer Conditions Scoreboard.

The Consumer Conditions Scoreboard monitors the consumer environment across Europe as well as the progress on the EU Digital Single Market from a consumer perspective.

The Scoreboard also examines progress in the integration of the EU retail market based on the level of business-to-consumer cross-border transactions and the development of e-commerce.

The highlights of the Consumer Conditions Scoreboard 2017:

  • More consumers are buying online and their trust in online purchases has dramatically increased especially in buying from other EU countries
  • Retailers, however, remain reluctant to sell online to consumers in other EU countries: their main concerns are higher risks of fraud and differences in tax regulations.
  • Conditions for consumers have improved across the EU, mainly due to an increase in the knowledge and trust indicators. However, significant differences between countries can be observed. Consumer conditions are generally better in northern and western EU countries than eastern and southern ones.
  • Consumer vulnerability significantly influences consumer conditions. Consumers who perceive themselves as vulnerable have less trust in organisations, product safety and environmental claims.

According to the scoreboard, Countries with favourable consumer conditions include Sweden, Ireland, the United Kingdom, Austria and Luxembourg, while the situation is less positive for consumers in Bulgaria, Croatia, Greece, Cyprus and Lithuania, all ranking below the EU-28 average.

These are some of the countries Consumer Champion focuses the most by holding local courses and offering e-learning modules translated in the national languages. Find out more about our training offer available in 14 EU languages here.



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