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New trust mark guarantees safety in online shopping in Bulgaria

Sofia - The first trust mark for online stores in Bulgaria was launched by the Bulgarian National Association Active Consumers (BNAAC) in January 2018.

Called “E-NADEJDEN” (i.e. “e- trustworthy”) the mark recognizes the reliable online stores in the country who meet clear criteria for credibility and quality. Such certification has been successfully implemented in many European countries for years, however, the initiative is something new to the Bulgarian market. 

“Consumers can now easily recognize the loyal online traders and safety while shopping from a certified trader is guaranteed. 27% of the Bulgarians buy goods online and we keep the first place for online clothes shopping and sports equipment in Europe. The mark is a significant step towards educating Bulgarian online traders about the benefits they can provide to the consumers besides the legal requirements, such as easily accessible information, no hidden fees, to provide check of the goods before payment and more”, said Bogomil Nikolov, Executive Director of BNAAC. 

The requirements of the certificate are formulated in 9 publicly disclosed criteria, this allows control over traders who do not comply with the certificate but own it. The trust mark “E-NADEJDEN” is placed as a logo on the website of the certified online stores. 

“We believe that the project will be valuable for the consumers in Bulgaria. In the European Consumer Organization, we are supporting each other as a family, and now we are helping Bulgaria to implement the mark with our experience. It is important to support consumer organizations in Central and Eastern Europe, because this is the right direction towards development and accomplishment of our major common goals. In the modern world, with all fake news and misleading advertising, it is especially important to gain the trust of the consumers in the online environment in order to encourage web commerce,” said Örjan Brinkman, President of the European Consumer Organization BEUC. 

The trust mark is already live on the Bulgarian market and online retailers can apply to obtain it.



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