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According to the regualtion, EU retailers must give consumers access to goods and services on the same terms all over the EU, regardless from where they are connecting.
A study by the European Commission, which analysed thousands of websites all over the EU, discovered that in only 37% of cases people were able to complete a purchase from another EU country and buy the goods that they wanted. In the other cases, online shoppers experienced some form of restriction, commonly known as geo-blocking
A good news:
The new rules apply on a wide range of goods and services, including:
The new rules will enter into force by the end of 2018.
The European Consumer Organisation (BEUC) welcomes this step to help consumers benefit more from a borderless online marketplace. According to BEUC, consumers will finally have a right to participate in the EU’s Single Market without being treated differently just because of where they come from or live.
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