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Consumer Champion is a capacity building programme of the European Commission, managed by the Consumers, Health, Agriculture and Food Executive Agency (Chafea) to support and develop the capacity of consumer organisations and other entities with similar objectives from EU Member states, EEA and candidate countries.

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Shopping on line with no barriers: soon a reality

Shopping on line with no barriers

The European Parliament has voted today Tuesday 6 January on a regulation to end geo-blocking. 

According to the regualtion, EU retailers must give consumers access to goods and services on the same terms all over the EU, regardless from where they are connecting. 

study by the European Commission, which analysed thousands of websites all over the EU,  discovered that in only 37% of cases people were able to complete a purchase from another EU country and buy the goods that they wanted. In the other cases, online shoppers experienced some form of restriction, commonly known as geo-blocking

A good news:

The new rules apply on a wide range of goods and services, including:

  • physical goods such as furniture and electronics
  • online services such as cloud services or website hosting
  • entertainment services such as tickets to leisure parks and concerts

The new rules will enter into force by the end of 2018.

The European Consumer Organisation (BEUC)  welcomes this step to help consumers benefit more from a borderless online marketplace. According to BEUC, consumers will finally have a right to participate in the EU’s Single Market without being treated differently just because of where they come from or live.

Are you interested in this topic? Do you want to learn more about European policies in this field? Don't miss Consumer Champion Digital Services E-learning course.



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